Holistic Health Services may use personal account information and any data collected through the use of your personal identification (ID) code ("cookie") to generate statistics and aggregate reports for internal use and for sharing with advertisers. In this format, personal information is anonymous and the statistics or aggregate reports will not contain any personally identifiable information. We may use personal information you have given to us and any data collected through the use of your personal identification (ID) code ("cookie") to personalize your shopping experience. For example, we might alert you to new features and information that we hope will be of particular interest to you, or show you advertisements that fit the interests indicated through your product puchases and/or searches. We do not rent or sell Holistic Health Services customers' specific personal information to any third-party companies. If in the future, Holistic Health Services decided to offer such non-aggregated personal information to third-party companies, Holistic Health Services would announce such a plan via e-mail and ask you to "opt in". By default, the assumption would be that you do not want your information distributed. If you wanted to have your personal information shared with other parties, you would have to respond to the e-mail, followed by a confirmation e-mail. If you don't reply, your information will not be shared. Holistic Health Services reserve's the right to cooperate with local, state and federal officials in any investigation requiring either personal information (including any personal information provided online through Holistic Health Services) or reports about lawful or unlawful user activities on this site. Holistic Health Services also reserve's the right to change this Privacy Policy at any time. We reserve the right at any time to disclose any information in an individual's account: III to satisfy any law, regulation or government request; III if such disclosure is necessary or appropriate to site operation; or III to protect the rights or property of Holistic Health Services users, sponsors, providers, licensors or merchants.